Lovely Dress and A Lovely Interview

HallieDaily White Sandals and Printed Dress 1

I am wearing: emploi New York dress via: Live the Look, Sigerson Morrison Shoes(old), ILY Couture Earrings, Ela Clutch, Zara Blazer, Michele Watch

Back in September, when I was in New York for the NYFW, I had a friend introduce me to a fashion shopping website call Live The Look, “You will like the site, and you would love to talk to Francesca!” he said; I asked, “Who is Francesca? ” He replied, “She is the founder of Live The Look, and she is Twitter’s former fashion marketing executive!”

In Chinese: 回想到今年九月,在纽约参加时装周的时候,有个朋友给我介绍了一个时尚网站叫 Live The Look,那个朋友说:“你一定会喜欢这个网站,也一定想要和这个网站的创始人聊聊,她叫Francesca!”。我就问了“她是什么厉害的人?”他说:“她不仅仅是这个网站的创始人,而且还是美国推特网前时尚市场总监!”

HallieDaily White Sandals and Printed Dress

I always admire women who are talented and business-minded, and in general, I love women with beauty inside and out. So when I got back home, I had a look in the website and also searched for more information about Francesca.

我一直都很敬佩那种聪明又很能干的女人,特别是美德内外兼修的女人。所以9月份当我回家的时候,就上网搜了一些有关她的资料。

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I am very impressed by how they design their shopping website, unlike other curated shopping websites, they are more like an online “personal shopper”, recommending products for you to shop from based around what’s existing in your closet so you don’t duplicate clothes, but add to complement your outfits.

我起初是被她们网站的独特设计所吸引,和其他购物网站不一样的。她们更象是一个在线的“私人衣橱顾问”。可以帮助避免重复购买你衣橱里已经有的单品,让你对你现有衣橱有个更深的了解,在买新品的时候,不是重复购买,而是锦上添花。

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I am also very happy that Francesca took some time and answered the little interview for my blog. Most of you probably know that I rarely do interview in my blog — this might be the first time, and after reading the answers by Francesca, and you might thank me for putting all the effort and writing, because she really inspired me, and I hope she inspires you, too!

很高兴Francesca 接受了我的采访。很多经常看我网站的朋友知道我很少在博客里放此类访问,也许还是第一次,这篇博文也花了我不少时间和心机,希望在当读了Francesca 的回答后,能对你有帮助。对我而言,受益非浅。

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1. We know that you are the founder & CEO of the customized shopping website LiveTheLook.com now, but would you tell us a little bit your personal and fashion background, like what did you do before LiveTheLook?

I was an integral member of the Twitter marketing team and the first advertiser facing representative for the launch of Promoted Products. I also executed key programs across the fashion vertical and worked with top brands/designers, media and organizations including CFDA, Marc Jacobs, Vogue and Gilt. Through my years at Twitter I became an expert at managing relationships with global brands and entertainment entities including Coca-Cola, Red Bull, Sony Pictures, Starbucks, Disney/ESPN, Nike, The Grammys, BBC, Al Jazeera, IPL, ICC, UEFA, FIFA, and the International Olympic Committee. I naturally started working with a few large fashion entities on Twitter out of my own interest and instinct. I knew that fashion was one of the top followed areas on the platform and understood that the community would drive phenomenal content as well as potential revenue on the commerce side. As I educated and activated key brands, media, influencers and designers, I found myself drawn into helping people get more technically creative with integrating Twitter into their traditional efforts. The best example I can think of is when I worked with the social team at Burberry to create the first “Tweetwalk.” They wanted to take create a digital edge that appealed to their followers at their traditional runway show. We came up with the idea that they could Tweet out a photo of the model from backstage just prior to her hitting the catwalk. Twitter followers would get first access to the looks and the photo content was only proprietary for a few moments, creating a sense of urgency to tune in. Needless to say, it was a huge success.

 

2. Fashion sounds a bit far away from Twitter, what inspired you to found Live The Look?

I wanted to create Live the Look because I felt that women deserved more from an e-commerce experience. Every day we all get up, head to our closet and wonder what outfit to put together on our bodies. We may feel adventurous or safe or cold or sassy or spontaneous, but we all have to still get dressed. There was no option out there that actually tried to help women make that choice and took into account that we already have clothes – most likely quite a lot of them – sitting around.

There are a ton of pages and sites out there meant to inspire us through photos and media into copying what they wear, but I find them to be overall very aspirational instead of realistic in price or in wearability. I wanted to take what I did at Twitter with democratizing fashion experiences or content and try to democratize fashion commerce by making it reflective of real women and real choices.

 

3. LTL is like an online “stylist”, giving busy women some ideas for what to wear everyday. Who is the real “Stylist” behind the web?

The real “Stylist” is me with a little help from an algorithm and backend tools. I truly enjoy creating and styling but we are definitely looking to open it up to allow all of our customers a way to create their own styles and looks in the future.

 

4. You’re on the International Olympic Committee, you are an entrepreneur, and you are a social media expert: which role you like the most and how do these different roles affect your life?
I enjoy all three but there is a time and place for each and all of the experiences contribute to my focus now on Live the Look. We are heavily involved in driving the business using social media so my expertise really plays into our strategies. The experience with the IOC keeps me able to think globally and building a business that can grow internationally.

5. Do you believe in the maxim, “dress for success?”

I do! I believe about dressing for your mood and dressing for what you want but staying true to comfort, style and individuality. Don’t wear an ill fitting skirt or shirt just because it’s style is “appropriate” for the office. Wear flats with dresses and add personality with accessories and shoes. Polish can come from a nice pair of jeans with the right top and a blazer, depending on your office. Dressing for success is no longer about the suit and heels.

6. What’s your advice for all the younger women who try hard to navigate their early career?

I would say that the way your present yourself early in your career is of utmost importance because you are building contacts and experience. However, presentation isn’t just about the right clothes, it’s about punctuality, staying professional in your conversations (no gossip), and your overall willingness to do extra work to help your team. It’s always rough starting out because you don’t typically get the glamour job and you are doing things well below your level of skills. But, it’s putting in that time that creates a woman who can manage with compassion and lead a great team in the future.
As for the clothes, getting a few key office basics (comfortable slacks in a few colors, blouses, a black blazer, polished flats and and low heels) will help you mix and match with pieces that show your style and personality. Never be afraid to go a size up to make sure it fits – there is nothing worse than a too tight dress or blouse that you have to wear all day and tug at!

—-  Thank you for reading! —-

 

8 Replies to “Lovely Dress and A Lovely Interview”

  1. cute dress…. really like the bottom of it.x

    http://www.myclayexperience.com/

  2. 好厉害。喜欢蓝色和白色:)

    http://www.shallwesasa.com

  3. Love it! I have a very similar colour DVF maxi wrap… next time I’ll style it with a grey blazer, looks amazing!!

  4. Awesome shots 🙂 I think you should share your photos on http://www.voguedrobe.com, too 🙂

  5. Wow gorgeous dress! I am in love with it!

  6. Lovely interview and beautiful dress! I love businesses with interesting and innovative purposes 🙂

    allygong.com
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    -Ally

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